Performance Marketing: Women's History Month
Women’s History Month is a meaningful time to celebrate the achievements, contributions, and resilience of women throughout history—bringing long-overlooked stories to the forefront across fields like science, politics, the arts, and beyond. At MasterClass, we embraced this moment as a powerful opportunity to elevate our brand mission, leveraging compelling editorial content to craft thoughtful, strategic B2C and B2B performance marketing campaigns that spotlight our diverse MasterClass at Work catalog, champion gender equality, and drive meaningful change.
Newsletters
In this four part newsletter series, we highlighted several female MasterClass instructors and their unique contributions to representation and equity in the workplace—aiming to increase the brand awareness of MasterClass at Work and meet acquisition and engagement objectives.
Ebook
In this supplemental ebook, we highlight several female MasterClass instructors and their unique contributions to representation and equity in the workplace. In addition to educating and inspiring members through various actionable insights and techniques, it aims to increase the MasterClass at Work brand awareness.
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