Key Art Design System
MasterClass Playlists
MasterClass Playlists offer members a curated way to explore the full catalog and engage with a broader range of instructors. Whether honing a specific skill or uncovering creative connections across topics, each Playlist delivers focused, inspiring content. The creative brief called for key art thumbnails that visually distinguished Playlists from full-length classes. As the art director, my focus was on developing a scalable design system—a comprehensive set of reusable components, design principles, and documentation that ensures consistency and efficiency across digital products. This system captured the unique essence of each Playlist—whether organized by theme, skill, or instructor—while elevating visual storytelling and driving engagement. In time, we also extended the new visual identity across multiple touchpoints, including the website, marketing campaigns, and B2B materials for MasterClass at Work, ensuring a cohesive and recognizable experience throughout.
• • •