Organic Social
Organic social visual assets are designed to build authentic connections with audiences, increase brand awareness, and foster long-term loyalty—without relying on paid advertising. By visually reinforcing a brand’s identity and values, these assets support consistent engagement, drive traffic, and provide insights into audience preferences, ultimately strengthening both organic and paid social strategies.
MasterClass
Adapted editorial class guide content to instagram, while maintaining brand consistency and visual impact.
MasterClass
Developed a design system combining typography and compelling instructor photography to support LinkedIn posts with goal-oriented headlines, engaging the platforms results-driven professional audience and driving traffic to MasterClass—all while maintaining brand integrity and aligning with broader social media objectives.
Los Angeles Magazine
Created animated instagram posts the publications annual “Best New Restaurants” list, capturing the essence of each restaurant through a three-image sequence while maintaining the visual design system of the original print feature.
Los Angeles Magazine
Art directed the animated instagram post driving traffic toward the feature article on lamage.com, A Guide to Getting It On in L.A., a service feature that playfully explored the risks and unpredictability of modern dating.
Los Angeles Magazine
Created a short eye-catching animation for instagram to drive engagement to the article on lamag.com
Los Angeles Magazine
Designed monthly Facebook banners to showcase one feature topic per issue.
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